Study Maps How Modi Used Celebrity Engagement, Namedropping to Up Twitter Visibility

Monday, 25 Mar, 1.10 am

Washington: Prime Minister Narendra Modi engaged celebrities like Amitabh Bachchan and Sachin Tendulkar on Twitter to increase his visibility and help his electoral ambitions during the run-up to the 2014 general elections in India, according to a US study.

Joyojeet Pal, associate professor at the University of Michigan, examined over 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi's engagement with Indian public figures pre- and post-elections.

Modi started tweeting in the year 2009 when he was among a very few leaders of India on a social media platform.