Royal Enfield to focus on rural markets to sell more motorcycles in India

Sunday, 16 Jun, 4.54 am

Retro motorcycle maker Royal Enfield has been hit by its worst sales slowdown ever since the Classic 350 was introduced in India. The motorcycle maker has now charted out a new path to beat the sales slowdown. It plans to focus on the vast Indian hinterland by setting up mini dealerships. These dealerships will be aimed at taking the Royal Enfield brand to every corner of India, and the motorcycle maker hopes that it would not only grow sales but also make the brand stronger for the years to come.

Lalit Malik, chief financial officer, Eicher Motors, told LiveMint

These will be one-sixth the size of a typical Royal Enfield showroom in a metro.